VFX + Packshot Test

concept overview

Built as a replacement for a previously rejected abstract macro, this version takes a more expressive route — using stylised VFX to build energy and motion, culminating in a sharp, beautifully composed Tonga packshot.

We have our own in-house table-top / product studio and can shoot all kinds of endframes and product based video and stills content. For this endframe shot we used a motion control track, allowing us to repeat the move to get exact lighting on the product label as well as the overall product and set behind. The end result is a composite of 3 different plates of the same move.

tone: Smooth. Clean. Effects (optional)
style: Stylised / motion driven / practical product payoff